PKR
TONA Interior Overview
| Attribute | Detail |
|---|---|
| Established | 2020 |
| Founder | Master Artisan Nadeem |
| Philosophy | Dialogue between heritage and horizon; redefining interiors as living narratives |
| Origin | Emerged from Pakistani woodcraft tradition |
The Genesis: Craft as Compass
| Timeline | Milestone |
|---|---|
| 2018 | Nadeem’s chisel meets walnut, etching the philosophy: “Furniture is the architecture of intimacy.” |
| 2020 | TONA founded, transcending furniture to engineer spaces as foundational poetry |
Our Ethos: Three Threads of Mastery
| Principle | Manifestation | Examples |
|---|---|---|
| Furniture as Foundation | Designing interiors backward from core pieces | Kitchen cabinets, sofas, baby cribs |
| The Hand’s Intelligence | 15-year wood wisdom in every piece | – Mughal-geometry doors – Reclaimed rosewood LCD walls – Monsoon-resistant rooftop huts |
| Sustainable Alchemy | Transforming waste into art | Sawdust sculptures, offcut wall decor, fallen-branch car shade designs |
The TONA Tapestry: Categories with Conscience
| Collection | Purpose | Signature Pieces |
|---|---|---|
| Functional Anchors | Grounding spaces in purpose | Beds, wardrobes, shoe racks |
| Spatial Sonnets | Poetic spatial enhancements | Shadow-casting ceilings, focus-choreographing office furniture |
| Whispered Details | Artisan-touched subtleties | Legacy-holding bookshelves, fingerprint-echoing accessories |
| Core Philosophy | “We compose atmospheres where life’s milestones unfold on stages we crafted.” |
Why TONA Endures
| Pillar | Description |
|---|---|
| Vertical Integrity | Stewardship from forest to fixture |
| Cultural Synthesis | Fusion of Lahore’s jali patterns with Milanese minimalism |
| Legacy in Layers | Pieces age like lineage – deepening in character over time |
Discover Our Odyssey
| Journey Chapter | Link |
|---|---|
| Where it began: The Kitchen Cabinets | Kitchen Cabinets |
| Rooftop Escapes | RoofTop Hut |
| Doors as Portals | Doors |
Visual Overture for Your Canvas
| Element | Description |
|---|---|
| Portrait Concept | Double-exposure: Nadeem’s hands planing wood overlaid with finished TONA kitchen |
| Key Visuals | Hand-drawn ceiling sketches, glowing LCD wall reflecting chisels, reclaimed-timber baby crib |
| Color Palette | Indigo dusk, terracotta dawn, gilded woodlight |
Brand Essence
| Tagline | Call to Action |
|---|---|
| We are complete designer. | Experience the narrative: tonainterior.com |
